Facing the other way
A product, not a back office.
A hub runs an organisation from the inside. An app faces the other way: it is the thing the audience holds. Accounts, content, payments, and an assistant grounded in its own material, in one product that stands on its own.
Not a side project
Held to the same standard as everything we make.
An app is folded into the same factory as the hubs and sites: built to one standard, checked against it before it ships, and watched for drift while it runs. A consumer product on the outside, a governed system underneath.
Running a real product
Know Thyself.
A self-discovery app the public signs up to: a set of assessments that build a personal portrait, an assistant that reflects it back, and paid tiers for the deeper work. Live and growing, with a second, Crewden, in build.
How it is priced. A product app is bespoke, quoted per product, because one can be a simple tool and another a full platform. It can stand on its own, like Know Thyself, with no hub behind it, or sit alongside one. It earns from its own sign-ups, and that income stays yours.
Three kinds of software, one way of building them.
Site, hub, or product, every build is held to the same standard and handed over yours to keep. See how the factory works, or tell us what you run.