The same setup, elsewhere.
One subscription here buys a website, a Hub holding your knowledge, an assistant that works from it, built and run for you, at one price for your organisation, yours to take with you. The fair comparison is what it takes to have the same thing, wherever you get it.
Route by route.
| AI Smith | Website builder + Notion | Durable | Odoo | Microsoft 365 Copilot | Build it with Lovable | Traditional agency | |
|---|---|---|---|---|---|---|---|
| Built for you | ✓ | · | ◐ | ◐ | · | · | ◐ |
| Run for you, month after month | ✓ | · | · | ◐ | · | · | ◐ |
| Public website | ✓ | ✓ | ✓ | ✓ | · | ◐ | ✓ |
| Workspace holding your documents | ✓ | ✓ | · | · | ◐ | ◐ | · |
| AI assistant on your own knowledge | ✓ | ✓ | ◐ | · | ✓ | ◐ | · |
| One price per organisation | ✓ | · | ◐ | · | · | ◐ | · |
| AI at cost, no markup | ✓ | · | · | · | · | · | · |
| Leaves with you, in writing | ✓ | · | ◐ | ✓ | ◐ | ✓ | ◐ |
| Ten people, per month | €128 launch, flat at any team size (first 100 organisations, paid yearly, kept while subscribed; standard €178) | $239 + your hours | $222 + your hours | €199 + implementation | $210 + licences + a website | €25 + a builder's time | €40 to 100 + build + software |
✓ yes, ◐ partly, · no. Partly, per column: Durable generates a draft site and meters its AI in monthly credits; Odoo is configured by you or a paid partner, hosting and support are included, and its open core can move on-premise; Copilot works in your Office files, per user, on top of Microsoft licences; Lovable builds what you build, unlimited users with metered building credits, and the code is yours; an agency builds and maintains the site, and what you keep is what the contract says.
Competitor prices are their published prices on 23 September 2026, in their currency and billing basis, priced for ten people where sold per user; ours exclude VAT. An AI employee subscription such as Polsia starts near $25 per month (measured August 2026); it works without you, and without your review, a workspace or a way to take the system with you.
An honest reading.
Several routes are cheaper. They should be: each hands part of the work back to you.
With in-house hours, Lovable is the same class of tool we build on ourselves. For invoicing and stock, Odoo is a serious suite. A till such as Lightspeed or club administration such as Twizzit stays: the Hub works beside those systems and takes on the documents, proposals and knowledge work around them. What no route assembles is the whole column: built for you, run for you, grounded in your own work, one price, and a written right to leave with a working system. That last row is Ownership, and it is in the client agreement.